![]() ![]() ![]() Thus far, 2017 has seen $585M invested across 103 deals, largely driven by a $325M Series E mega-round to cycling startup Peloton Interactive in Q2’17. We exclude health and wellness companies without a physical fitness-specific offering (such as fitness-focused media platforms like Goop or MindBodyGreen) as well as companies in the physical therapy market.įitness tech deals rose steadily 2013 – 2016, and while at the current pace 2017 is on track to see the first dip in deals, this year is also on pace to reach a record funding high. Companies in this category provide tools and services that include workout apps, wearables, AR/VR use cases for the fitness industry, and more. We define fitness tech as companies leveraging software and technology to augment approaches to developing or maintaining physical fitness. ![]() We used CB Insights data to dig into investment trends, deal share, and geographic trends across the overall fitness ecosystem, from fitness clubs to sports-related innovations to meditation apps. As momentum picks up in areas such as mindfulness and meditation, organic food and beverages, “athleisure” apparel, and more, the fitness sector has garnered increased interest from customers and investors alike.įitness tech has seen $2.4B in disclosed equity funding across 696 deals since 2013, as health clubs, boutique studios, and other fitness-focused startups seek to create new wellness offerings and digitize a traditionally physical space. ![]()
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